Germany Market Entry Specialists

Your business,
built for Germany.

LECO Consulting guides international companies through every stage of entering the German market — from strategy and legal entity setup to government registration, operations launch, and M&A. End-to-end, on the ground in Munich.

Europe's largest economy — and its most demanding market.

Germany rewards companies that come prepared. Compliance, culture, and commercial relationships work differently here. LECO knows the rules — written and unwritten — so you can focus on building your business, not navigating bureaucracy.

Gateway to 450 million EU consumers
Robust legal and regulatory framework
World-class industrial and technology ecosystem
High standards, high trust, high margins
Top FDI destination in Europe

Organic growth or acquisition — we execute both.

Whether you want to build a presence from the ground up or enter the market quickly through M&A, our structured methodology covers both paths from the same strategic starting point.

How We Get You In

Two parallel paths to the German market.

Both begin with the same strategic foundation. You choose the route that fits your timeline and ambition.

Path A

Organic Growth Entry

  • Market assessment and entry strategy — B2B, B2C, or O2O
  • Company form decision: GmbH, UG, branch, or pre-entity
  • Legal entity setup: articles, notarization, bank account, capital deposit
  • Government registration: commercial, trade, tax, and social insurance
  • Business launch: compliance, branding, online and offline channels

Path B

M&A Fast Entry

  • Initial M&A feasibility assessment
  • Market scan and target identification — local brands or distributors
  • Commercial and financial analysis of targets
  • Due diligence, valuation, and deal negotiation
  • Post-acquisition integration, branding, and international rollout

What We Do

Full-cycle support — strategy through operations.

Each service corresponds to a real phase of your Germany entry. You can engage us for the full journey or a specific stage.

Strategy & Pre-Entry Decision

German market feasibility assessment, competitive landscape analysis, differentiated positioning, capital planning, and timeline management. Deliverable: a market entry strategy report and decision brief — before you spend a euro on the ground.

Legal Entity Setup

Company name verification, articles of association drafting, notarization (Notar), registered address, bank account opening — including navigating the specific obstacles foreign shareholders commonly face — and capital deposit coordination. Approximately 8 weeks.

Government Registration

Commercial registration (Handelsregister), trade registration (Gewerbeanmeldung), tax registration (Finanzamt), and social insurance registration when staff are hired. Runs in parallel with entity setup to compress the overall timeline.

Compliance & Brand Launch

Expat work and residence permits, payroll and social insurance obligations, GDPR baseline compliance, CE and LUCID product certifications, trademark registration (EUIPO / DPMA), domain and social media registration, and brand localization strategy.

Online & Offline Sales Channels

E-commerce store setup and platform marketing (Amazon, Otto, and others); independent website build with Impressum, AGB, and privacy policy; distributor and sales channel outreach and negotiations; trade fair planning and on-site support (Messe München); 3PL logistics partner recommendations.

M&A Advisory

End-to-end cross-border M&A support: target screening, commercial and financial due diligence, valuation, negotiation, deal execution, and post-acquisition integration planning. Separate engagement terms; ideal for companies that need market access faster than organic entry allows.

The Team

Complementary first-hand expertise across strategy, channels, and M&A.

Three partners with hands-on track records in exactly the domains your Germany entry will require — covering the whole journey from day one.

Partner — Strategy & GTM

Strategy & Go-to-Market

  • Experience at a leading strategy consulting firm with structured market analysis and solution design
  • GTM strategy and execution for German local brands
  • Track record leading cold-start operations from zero to €3M annual revenue in Germany
  • Product adaptation for German market preferences and compliance requirements

Partner — Local Channels

Local Business & Distribution

  • 15 years of German local business channel relationships across retail, distribution, and offline networks
  • E-commerce platform business development and operations across major German marketplaces
  • Deep knowledge of German retail buying processes and decision chains
  • Direct access to key channel partners

Partner — M&A & Internationalization

M&A & International Expansion

  • M&A experience at a leading German corporate, leading large-scale cross-border transaction execution and integration
  • Specialized in cross-border M&A strategy and deal execution into Germany and Europe
  • Target screening, commercial and financial due diligence
  • B2B enterprise sales experience — opening client and partner pathways for portfolio companies

How We Work Together

Flexible engagement, built around your stage.

Whether you need the full journey or targeted help on a specific phase, we structure our engagement around your actual situation.

Let's talk about your Germany plans.

Tell us where you are in your journey and what you're trying to achieve. We'll respond within one business day.

Email

info@leco-consulting.de

Location

Munich, Germany

Languages

German · English · Mandarin